How 360 Measures Up, Part Two: Comparing 360Telecommunications to Cold Calling
Disadvantages of Using Cold Calling to Generate Sales Leads
There are several reasons why in today’s world, cold calling is just not the most effective way to increase sales:
Cold Calling Irritates Customers. A cold call is a phone call to a prospective customer, who has not sought you out nor are they expecting your call. With the busy schedules we are accustomed to these days, chances are high that you will be interrupting them, which can be very irritating. Another factor that irritates cold-called customers is the persistence with which sales people make these calls. Often times they do not take no for an answer, which can make the customer feel badgered and irritated. Not exactly the best way to build a trusting business relationship.
Cold Calling is Unfocused Marketing. Cold calling is somewhat (sometimes completely) random. Resources are often wasted on calls to never-would-be-customers, meaning they absolutely would not use your product or service. Time and resources would be much better spent pursuing customers who are actually in the market for your products / services, and trying to sell them something you know that they want or need.
Cold Calling Can Lead to Loss of Respect/Trust. Cold Calling and telemarketing are often times lumped together in the same category in the minds of consumers, and since these methods are often used by unscrupulous marketers, the technique can have a negative effect on your business’ image. A negative image could mean a loss of respect and trust in your industry.
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